Jaffa cakes

Authentic taste, perfect for consumers with a sweet tooth!

Jaffa cakes’ history goes back to 1927. The cakes were named after
the Jaffa oranges which flavour the zesty centre of the cake.

A wide range available to suit all tastes!

The most common form of Jaffa cakes are circular, 21/8 inches (54 mm) in diameter and consists of three layers: a Genoise sponge base, a layer of orange-flavoured jelly and a coating of chocolate. Nowadays the products are also available in different flavours and formats.
Biscuit International offers a wide range of jaffa cakes with different varieties and shapes which include:

  • Regular with different flavours such as raspberry, strawberry, banana, blackcurrant and various coatings
  • Yoghurt-coated
  • Organic
  • Gluten-free
  • Sugar-free

Our Jaffa cakes range:

Market and consumer insights

The value of the Jaffa cakes category is €240m across the six countries we track. Private label has more than 33% share, with significant growth in Germany and Poland.

In the UK, more than half of Brits consider a Jaffa cake to be a biscuit, while 38% say it’s a cake. 11% admit they’re not sure.
The most popular flavour is orange. But in some countries, such as France, raspberry is also very common.
In CEE countries, Jaffa cakes are mostly marketed in a flow pack, while Western European markets prefer a folded box. 
CEE consumers prefer Jaffa cakes with a hard jelly, while in Western Europe consumers prefer a softer “marmalade” filling. 

Latest innovation

Following market trends and the evolving dietary requirements of our consumers, we have created gluten-free and sugar-free Jaffa cakes. 
Interest in gluten-free products continues to grow. This is the result of both the fashion for being healthy and the needs of gluten-intolerant people. We produce gluten- and wheat-free sponge bases with an orange-flavoured filling, half coated with dark chocolate and specifically formulated for people intolerant to gluten. 
Is there such a thing as a perfect afternoon snack? Maybe not. But for people who are conscious of their sugar intake, it may well be our sugar-free Jaffa cake – a soft sponge biscuit, perfectly balanced with orange or raspberry flavour, and finished with melted dark chocolate.  
Indulgently yummy!