France
French market
Biscuit International France is a key player selling into two major European biscuit markets: France & Italy, with 67 million and 59 million inhabitants respectively.
In 2022, France was the 2nd largest European biscuit market representing €2.4 billion of turnover, while Italy was the 4th largest market with €1.8 billion sales (*).
In order to be as close as possible to consumers and to serve our customers as well as possible, we have dedicated local experts in these two countries, working with major retailers.
We produce a large range of products, especially addressing the largest segments of the market, such as sandwich biscuits or cookies.
*Nielsen data
History
More than 140 years of know-how in the biscuit market!
1883
Creation of POULT in Montauban
2005
Acquisition of Panier Tanguy and creation of group Poult Panier Tanguy
2008
Acquisition of Rougier and creation of group POULT
2016
Merger with Banketgroep and creation of Biscuit International
Our key figures
4
bakeries in France
100,000+
tons of biscuits production capacity
600+
skilled employees
Discover one of our French factories: Montauban
Our local presence
As a long-standing and recognised private label player in the biscuit market in France and Italy, our everyday objective is to give our customers the best possible experience.
Developing the best offers
of the market
Our ambition is to achieve the best value products on the market.
Developing a strong customer-oriented
approach
We offer strong commercial and category management approaches and are committed to operational excellence in meeting our customers’ needs.
Producing a large portfolio of European and local products
We address all customer needs, from mainstream European products such as cookies and breakfast biscuits through to local specialities such as “gallettes bretonnes” or “barquettes”.
Offering solid R&D expertise
We constantly improve our recipes and deliver strong innovation through a thorough analysis of the market and consumer expectations.
Our commercial brand
Biscuits Poult is the historical French brand of the group. The brand has a strong local
position, especially in Montauban, where Poult is an institution.
We produce a wide range of products, and sell them both in France and to a wide range of global export markets.
Team & contact
“ They did not know it was impossible,
so they did it ”
– Christophe Fenart, Southern Europe Chief Executive Officer
Our management team
To learn more about Biscuit International France, please contact us
Contact Information
Latest news
-
New launch: Atout Coeur
Read more: New launch: Atout CoeurWe are proud to announce the launch of our new product in 2023: Atout Cœur. This new product is…
-
Déj’Up launch
Read more: Déj’Up launchOur latest breakfast innovation is a product called Déj’Up which is a crunchy biscuit with a mix of seven cereals. Two flavours…
