The German market for sweet biscuits comprises a wide range of different products, which add up to a consumption volume of 281,000 tonnes per year. Our German sales team also covers the Austrian and Swiss market. Private label plays an important role in the German sweet biscuit market, accounting for 57% of overall volume, with an upward trend in the last few years!
One of the most successful products on the German market is the sandwich biscuit – an evergreen on the biscuit shelf. Other important products for the German market are butter biscuits, biscuit and wafer mixes as well as foam kisses and oat biscuits.
Beside the sweet segment, the market for bread replacements like crispbread and rice cakes is becoming increasingly popular.
Hig Hagemann Internationale Gebäckspezialitäten (hig) was founded
The company merged with the Dutch company Haust and three years later was acquired by Continental Bakeries
Acquisition of Stieffenhofer, specialised in shortbread, flan cakes and seasonal items
Acquisition of Grabower Süßwaren, specialised in foam kisses, foam wafers and mixed biscuits, as well as crispbread
Integration into Biscuit International, which had a presence in Germany through their A&W subsidiary since 2017
Our key figures
tons of biscuits and bread replacements production capacity
Our local presence
As one of the biggest private label players in the DACH market we
aim to be the best partner for our customers when launching new
products, with respect to speed to market, quality and price.
Our commercial brands
Biscuit International has a portfolio of traditional German brands. These include
Topkuss and Grabower for chocolate kisses and foam wafers, Stieffenhofer for
all seasonal products, Linea Natura exclusively for organic retailers and hig for biscuits and wafers.
Team & contact
“We are proud to be a leading private label biscuit and bread substitute manufacturer, delivering exceptional quality, taste and innovation to our customers and partners”
– Luc Van Gorp, Northern Europe Chief Executive Officer
Our management team
To learn more about Biscuit International Germany, please contact us
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