International
Export market
Our export team is responsible for serving all markets outside of Europe, meaning that we bring the products of the group to Oceania, Asia, North and South America, the Middle East and Africa. We bring added value to our partners across our private label, branded and co-manufacturing business.
Stroopwafel & Co is your one-stop-shop to benefit of all the opportunities of Biscuit International, combined with valuable import and export knowledge.
History
More than 25 years of experience in the export market
1997
Foundation of Stroopwafel Express, with a mainly domestic focus
2013
Creation of Stroopwafel & Co to export stroopwafels and other “Dutch heritage” cookies outside Europe on a large scale
2016
Creation of Max&Alex brand with the launch of a branded Dutch-heritage range of stroopwafels that will become quickly known worldwide
2018
Integration into Biscuit International, adding a lot of new opportunities in our wide range of export markets
Our key figures
70+
countries worldwide where we deliver our delicious biscuits
10,000+
tonnes of biscuits sold across all continents on a yearly basis
25+
skilled employees, experts in export business worldwide
Our local presence
Within our team, we have over 100 years of experience in exporting goods to all places in the world
Exporting worldwide
We sell our delicious biscuits in more than 70 countries.
We know how to act local
Despite being global we know how to act locally, meaning that we understand the different cultural aspects, consumer behaviours and market dynamics in countries on every continent.
Deep market knowledge
Based on our strong expertise we can advice you about the most suitable solutions from our product and service offering.
Export know how
Our Customer Service team has deep export expertise, and can provide all the necessary information and documentation to assure a smooth receipt of the goods at your destination.
Our commercial brands
The Max&Alex brand is known worldwide as our typical Dutch range of stroopwafels.
In addition, we offer all the group’s portfolio of established brands to our export customers.
Team & contact
“We are your export specialists here at Biscuit International, taking care of all our partners’ export requirements“
– Oscar Bongaards, Rest of the World Managing Director
Our management team
To learn more about the Biscuit international Export team, please contact us
Latest news
-
Biscuit International continues its rebranding journey for its subsidiaries to support its growth ambitions.
Read more: Biscuit International continues its rebranding journey for its subsidiaries to support its growth ambitions.Paris, February 6th, 2025 – After Poland and the United Kingdom last year, Biscuit International continues rebranding its subsidiaries across Europe. France, Sweden, and Germany have recently engaged major transformations and are now officially named Biscuit International France SAS, Biscuit International Germany GmbH, and Biscuit International Sweden AB. With our strong presence in key European…
-
Your export team present at Gulfood 2023 in Dubai!
Read more: Your export team present at Gulfood 2023 in Dubai!Your export team present at Gulfood 2023 in Dubai! IFrom 20 – 24th of February, your export team was present again at Gulfood in Dubai. Gulfood is one of our main exhibitions where we show every year our innovations and extended assortments and of course meet existing and new partners.
-
Your export team present at ISM 2023 in Cologne!
Read more: Your export team present at ISM 2023 in Cologne!Your export team present at ISM 2023 in Cologne! From 23 – 25th of April, your export team was, amongst all other Biscuit International colleagues, present at ISM. We were delighted to welcome our existing and new partners in this setting in Cologne!