Export market

Our export team is responsible for serving all markets outside of Europe, meaning that we bring the products of the group to Oceania, Asia, North and South America, the Middle East and Africa. We bring added value to our partners across our private label, branded and co-manufacturing business.
Stroopwafel & Co is your one-stop-shop to benefit of all the opportunities of Biscuit International, combined with valuable import and export knowledge.  


More than 25 years of experience in the export market


Foundation of Stroopwafel Express, with a mainly domestic focus


Creation of Stroopwafel & Co to export stroopwafels and other “Dutch heritage” cookies outside Europe on a large scale


Creation of Max&Alex brand with the launch of a branded Dutch-heritage range of stroopwafels that will become quickly known worldwide


Integration into Biscuit International, adding a lot of new opportunities in our wide range of export markets

Our key figures


countries worldwide where we deliver our delicious biscuits


tonnes of biscuits sold across all continents on a yearly basis


skilled employees, experts in export business worldwide 

Our local presence

Within our team, we have over 100 years of experience in exporting goods to all places in the world

Exporting worldwide

We sell our delicious biscuits in more than 70 countries.

We know how to act local

Despite being global we know how to act locally, meaning that we understand the different cultural aspects, consumer behaviours and market dynamics in countries on every continent. 

Deep market knowledge

Based on our strong expertise we can advice you about the most suitable solutions from our product and service offering.

Export know how

Our Customer Service team has deep export expertise, and can provide all the necessary information and documentation to assure a smooth receipt of the goods at your destination. 

Our commercial brands

The Max&Alex brand is known worldwide as our typical Dutch range of stroopwafels.
In addition, we offer all the group’s portfolio of established brands to our export customers.

Team & contact

We are your export specialists here at Biscuit International, taking care of all our partners’ export requirements

– Oscar Bongaards, Rest of the World Managing Director

Our management team

To learn more about the Biscuit international Export team, please contact us

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