Market and consumer insights

France is the main barquette market. Indeed, this typically French product is a blockbuster in its home country: it is the fourth largest segment in the market, representing more than 86 million packs per year. Private label represents 50% of sales. In France, everybody has eaten barquettes since childhood and children remain the main consumers of barquettes. Children appreciate the product as a daily treat.
Their favourite flavour is chocolate/hazelnut, followed closely by strawberry. Adults meanwhile are reassured by our palm-free recipes and our large organic range.